Rock and Blue – Dynamic Scandinavian Outwear Brand

A strong "rock and roll" influence, blending a rebellious, youthful mindset with Scandinavian sophistication and freedom of expression. Its design focus is built on decades of experience in outerwear design, with a particular heritage in leather garments reflecting Scandinavian design principles.

The Identity – When Life Changes, Change With It

Capture the energy that reflects the life, ideas and emotions of the target audience, young woman and men. Exploring the common ground that we all share and the desire to be true to ourselves and authentic to our purpose. How the clothes we choose to wear are inextricably linked to our identities. The challenge to connect with the inner strength that makes everything possible and to move with the changes the world presents. 

Copywriting – Inspired by the Strength and Focus of modern Youth

The story is powerful. The words capture a deeper sense of the challenges found within a life that strives for positive change, great accomplishment, and wild adventure. We capture the energy of modern youth in words that reflect the designs of a progressive and authentic fashion label.