Web Design display on MacBook and iPhone  inside a modern kitchen

Viktoria Melinder

Viktoria Melinder

About

About

Viktoria Melinder Weaving Art into Identity

Rooted in the landscapes of Skellefteå and Nordingrå, Viktoria Melinder is more than a textile designershe is a storyteller. Her work blends tradition with innovation, crafting pieces that feel both timeless and deeply personal. Our task was to translate this essence into a cohesive visual identity, ensuring that her artistry extends seamlessly from fabric to digital presence.

The Identity Threads of Expression

Every stitch, pattern, and weave in Viktorias work carries intention. Her brand reflects this same attention to detailorganic yet refined, artistic yet structured. The identity is designed to mirror the tactile beauty of her textiles while allowing her unique artistic voice to shine through in every interaction.

Color Palette Natures Hues & Textured Warmth

Inspired by the raw materials and Nordic landscapes Viktoria draws from, the palette embraces earthy tones, deep natural shades, and soft, woven textures. It evokes the feeling of linen under fingertips, the warmth of wool, and the quiet elegance of handcrafted details.

Typography Delicate Precision

Like Viktorias textile work, the typography balances softness and structure. A harmonious mix of clean, modern type and subtle, handcrafted elements ensures that the brand feels both contemporary and artisanaljust like her creations.

Website & Digital Presence A Window into the Craft

To bring Viktorias artistry into the digital space, we created a platform as inviting as her handmade pieces. The website serves as both a portfolio and a place of discovery, allowing visitors to explore her work with the same sense of curiosity and appreciation as they would in person.

Type

Brand Identity, Web Design

Location

Skellefteå, Sweden

Viktoria Melinder artisan
Viktoria Melinder artisan
Viktoria Melinder artisan creation
Viktoria Melinder artisan creation
Logo design for Viktoria Melinder
Web Design display on MacBook and iPhone  inside a modern boho office
Viktoria Melinder Pillows
Viktoria Melinder Pillows
Logo design for Viktoria Melinder on a carpet
Logo design for Viktoria Melinder on a carpet
Logo design for Viktoria Melinder on a stamp

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