Viktoria Melinder – Weaving Art into Identity

Rooted in the landscapes of Skellefteå and Nordingrå, Viktoria Melinder is more than a textile designer—she is a storyteller. Her work blends tradition with innovation, crafting pieces that feel both timeless and deeply personal. Our task was to translate this essence into a cohesive visual identity, ensuring that her artistry extends seamlessly from fabric to digital presence.

The Identity – Threads of Expression

Every stitch, pattern, and weave in Viktoria’s work carries intention. Her brand reflects this same attention to detail—organic yet refined, artistic yet structured. The identity is designed to mirror the tactile beauty of her textiles while allowing her unique artistic voice to shine through in every interaction.

Color Palette – Nature’s Hues & Textured Warmth

Inspired by the raw materials and Nordic landscapes Viktoria draws from, the palette embraces earthy tones, deep natural shades, and soft, woven textures. It evokes the feeling of linen under fingertips, the warmth of wool, and the quiet elegance of handcrafted details.

Typography – Delicate Precision

Like Viktoria’s textile work, the typography balances softness and structure. A harmonious mix of clean, modern type and subtle, handcrafted elements ensures that the brand feels both contemporary and artisanal—just like her creations.

Website & Digital Presence – A Window into the Craft

To bring Viktoria’s artistry into the digital space, we created a platform as inviting as her handmade pieces. The website serves as both a portfolio and a place of discovery, allowing visitors to explore her work with the same sense of curiosity and appreciation as they would in person.