Herbs For Lions – Welcome to a Journey Back to Your Roots

The beginning of a brand that knows its heart and soul but needs a persona to manifest the next step of its journey. A company with clear vision to help heal, strengthen and energise the mind, body and spirit of their community. Inspired by their authentic desire to bring ancient natural medicines to the modern world, we created a visual identity that reflects a warm, nature-centred energy and modern vibe to connect the two worlds. 

The Identity – Ancient knowledge Meets the Modern World

Starting with a logo that represents the strength and courage of the Lion blending with the immersed image of a chalice, representing the beautiful ritualistic nature of life-bringing herbal remedies, supplements and medicines. Clean modern lines bring a contemporary look supported by a grounded nature-inspired color palette. The current expansive project will include a mix of heart-based storytelling and educational content to uplift, connect and inform.  

Color Palette – The Balance Between Nature and Home

Inspired by the deep, healthy green tones of vibrant nature and the soft lilacs of beautifully scented blooming lavender bushes. The balance between nature and home. The essence of nature brought into modern life through color and interior design. A subliminal connection that helps bring Herbs For Lions into the home, and into your life. 

Typography – Strong, Expressive, Wise

Strong and expressive, projecting the wildness of nature with the balance strength of medicinal knowledge and wisdom.